Lecture Design, In 10 Minute Segments (quote)

John Medina's great new book entitled "brain rules"

ECS or Emotionally Competent Stimuli, a.k.a., "the hook". A hook is a relevant story or anecdote designed to stimulate emotion such as fear, happiness, laughter, or incredulity. The hook can be used to summarize the last key concept or to introduce the next module, but most importantly, it "touches" your audience.

from TGI Newsletter 44

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