report and white paper

I am cleaning up my Endnote library and are confused about the reference type of "report" and "white paper". A google search finds the following:

There are lots of different types of reports, including:

  • Analyst reports
  • Industry reports
  • Analytical reports
  • Book reports (the oddball of this list)

Some reports examine data from studies while others take a critical look at a specific topic. Reports usually tend to be highly informative and may include opinions and projections. Reports are generally written by member organizations, like IEEE, Gartner Group or the Society for Technical Communication.

White papers:

  • Include both informative AND persuasive information
  • Usually are written by a company or individual for promotional purposes
  • Often are used directly in a sales capacity (as a lead generator or leave-behind piece)
  • Argue a very specific position
  • Discuss processes in detail
  • Often examine benefits of a solution

In summary: Reports simply report the facts, where white papers sell a particular point of view. A report is much closer to an article. It includes information and facts about topics and usually does not attempt to sell any one idea or concept. White papers add the persuasive element by pointing readers down a very specific path and have a clear motive in mind.

I think this is pretty helpful! The URL for the complete article: http://www.writingwhitepapers.com/blog/2007/08/02/white-papers-vs-reports/

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